# Schema Markup

> Source: Show Up On AI · https://showuponai.com/glossary/schema-markup

Structured data code (typically JSON-LD) added to web pages that helps search engines and AI understand the content's context. Key schemas for GEO include Organization, FAQPage, HowTo, Article, Product, and LocalBusiness.

## Related terms

- [Entity](https://showuponai.com/glossary/entity)
- [Knowledge Graph](https://showuponai.com/glossary/knowledge-graph)


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