# Parametric Knowledge

> Source: Show Up On AI · https://showuponai.com/glossary/parametric-knowledge

Information encoded in an AI model's weights through its training process — what the model 'knows' without searching the web. Building parametric presence requires consistent, widespread brand mentions across high-quality sources in training data sets.

## Related terms

- [RAG (Retrieval-Augmented Generation)](https://showuponai.com/glossary/rag)
- [LLM (Large Language Model)](https://showuponai.com/glossary/llm)
- [GPTBot](https://showuponai.com/glossary/gptbot)


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