# GEO (Generative Engine Optimization)

> Source: Show Up On AI · https://showuponai.com/glossary/geo

The practice of optimizing your online presence to be discovered, cited, and recommended by AI-powered search engines. GEO encompasses content optimization, entity building, technical setup, and digital presence strategies. The term was formalized in a 2023 Princeton University research paper.

## Related terms

- [AI Search](https://showuponai.com/glossary/ai-search)
- [AEO (Answer Engine Optimization)](https://showuponai.com/glossary/aeo)
- [LLMO (Large Language Model Optimization)](https://showuponai.com/glossary/llmo)

## Related guide

- [Complete GEO guide](https://showuponai.com/guide/what-is-geo)

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