# About Show Up On AI

> Source: Show Up On AI · https://showuponai.com/about
> Updated: April 2026

Show Up On AI is the independent research and education hub for Generative Engine Optimization (GEO) — the practice of getting recommended by AI search engines like ChatGPT, Perplexity, Google AI Overviews, Gemini, Microsoft Copilot, Claude, and Meta AI.

## Our mission

Search has changed more in the last twenty-four months than in the previous twenty years. Generative engines now answer roughly half of all queries on Google directly, ChatGPT handles 17% of digital search, and a new class of platforms — Perplexity, Claude, Gemini, Copilot — is reshaping how people discover and trust brands.

Most operators are flying blind in this transition. Our mission is to publish the clearest, most research-backed, most actionable guidance on AI search visibility on the open web — and to keep it free.

## What we publish

- Pillar guides on GEO foundations, AI platforms, SEO vs GEO, statistics, and backlinks.
- The GEO Checklist — a 35-step playbook.
- The GEO Tools roundup — categorized recommendations.
- A live research bibliography of primary sources.
- A glossary of 27 key terms.
- Markdown alternates and an llms.txt for AI agents.

## Editorial standards

- Primary sources only for statistics: Princeton, Gartner, Statista, Pew, McKinsey, official platform disclosures.
- No paid placements in editorial content.
- Quarterly refresh cycle for every guide.
- Public corrections when we get something wrong.
- Open citation policy: APA, MLA, BibTeX, and markdown alternates on every guide.

## Sister properties

- **The Rank Collective** (https://therankcollective.com) — Done-for-you Generative Engine Optimization agency.
- **Appear** (https://joinappear.com) — Self-service AI search visibility platform.

Editorial coverage on Show Up On AI is independent of these properties.

## Contact

editorial@showuponai.com — or via the contact form on therankcollective.com.